Previously, the taboo of the stars of the cinema advertising for products from the United States to do so. We never used to see our movie star ads for Frosted Flakes preferred. The tacit rule broke out Catherine Zeta Jones, recently by a series of T-Mobile ads to appear. Even if someone prerogative on how they want to make money, I can understand why movie stars try to avoid getting involved in advertising of products or services. What advertising charity. Several movie stars, spots and public announcements for charities. Hawking Madison Avenue’s products may not, however, a good idea to movie stars. It can be difficult to play a major role in your latest film, COP, when they are known as the man of peanuts, television. In short, movie stars and advertising, collection, but not only.

Success of a celebrity with the sale of products from time to time is based on the product. George Foreman is well-known for its doors even as he is as a boxer. I think the issue is actually the Foreman grill or making successful Foreman Grill create correctly done? George Foreman is a boxer, but he had a series of advertisements for muffler shops and other products before baking. Perhaps George is so beautiful that the combination of a celebrity kind and a product that everyone wants to like gold. This seems the most logical explanation for the success of foreman. As regards other celebrities?

Why does it work if it works?

Public image is important in advertising. If the public image was not important, then it would have erased the McDonalds step their contract with Kobe Bryant after Kobe was accused of rape. Although he was found guilty, still loses all the approval of telephone with McDonald’s and other companies. So it’s an important question: are we buying the product or celebrity? There is a simple answer. Whatever the pitch by celebrity sous-dimensionnés, surviving only during a short period. Failures of the television programmes are a good example of this theory. Jeff Foxworthy comedy is one of the most successful in history, and is also a beloved celebrities. But his sitcom the Jeff Foxworthy show not terribly. Foxworthy wasn’t negatively from the failure of his sitcom because he then begin with the spectacle of variety Blue Collar TV great success. But as you can see, advertising is a means of two streets. Celebrity must have some credibility in the eyes of clients and sponsors. Most importantly, must be also produces high quality.

One of the best examples of celebrities in advertising is strictly used to influence consumer choice in the war between the giants of cola. Pepsi has a reputation to try to focus on the younger demographic data by celebrities like Michael Jackson and Madonna featuring while Coca-Cola featured Michael Jordan and Elton John. Pepsi wanted their reputation as the most beautiful thing that Coke’s new approach with the family in good health. In this phase, the research showed that Pepsi are typically peaks in the wars of cola increases. However, both celebrities hire, there will always be celebrities in advertising.